Nov
1

VIDEO: Steve Stoute gives insight on his recent Jay-Z & Mary J. Blige deals

Steve Stoute, the marketing go-to-guy in the industry and head of Translation Advertising (which he runs with Jay-Z), sits down to discuss what’s the latest for Translation, the deals he brokered for Mary J. Blige, and marketing deals with Jay-Z and 50 Cent.

As one of Forbe’s Top 40 under 40, Stoute continues to push hip-hop into mainstream marketing and has become one of the most powerful urban marketing execs in the advertising and marketing industry.

Nov
0

VIDEO: Snoop Dogg talks to Forbes about small business

Snoop Dogg x Forbes. All these recent interviews of hip-hop stars on money and business related news shows just proves my point that the hip-hop artist is transitioning more and more into the hip-hop business man within pop culture and using music as the leverage point. In this interview with Forbes Snoop gives insight on how to start and maintain a small business.

Snoop is no stranger to small business as he has started everything from a dog clothing line, human clothing line, porn video company, film company, grocery store concept and probably fifty more businesses that we don’t know about. Oh and of course he is running Priority Records now for EMI Music Group…which hopefully will be big business for the Dogg Father.

Nov
Nov
0

PICS: Jermaine Dupri’s Nu Pop Movement watches get Nelly & Bow Wow on board

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Jermaine Dupri x Nu Pop Movement. Readers know we tend to hate on Jermaine Dupri…but that’s all in the past now. First I give him mad props for hitting the press circuit and really pushing how much social media has helped his own business and hip-hop in general. He’s becoming a positive spokesperson for the industry and we like he even more now because his watch company Nu Pop Movement is pretty legit and the designs are fresh.

And what better way to promote your own watch company than to get artists like Bow Wow and Nelly on board. Here are two new “casual” promo shots of them showing off the goods. Check the official Nu Pop site here. See Nelly’s pic after the jump…

Continue Reading…

Nov
3

Pharrell collaborates with Visvim for outdoor jacket & vest collection

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Pharrell x Visvim.
Some how Pharrell finds the time to do all of these collaborations and still make music. The latest here is with Japanese brand Visvim for an outerwear collection called Moncler V designed by Pharrell. The collection features an assortment of all-black jackets, and includes a “pacifist” version of the bulletproof jacket (pictured) and each jacket in the collection is built with textiles from Bionic Yarn, the textile company that Pharrell is part owner of.

Pharrell took an equity stake as part owner of Bionic Yarn back in Q4 of 2008 and has since utilized his own textile company to make many of the collections in his various fashion business ventures including a line of BBC/Ice Cream shirts. Now that’s a business man there as he makes money both from the selling of the materials and the finished goods.

Nov
0

Black Eyed Peas & Victoria’s Secret team up for promotions


Black Eyed Peas x Victoria’s Secret. Some hip-hop purists say BEP killed true hip-hop and music in general. While it’s hard for us at WoooHa to disagree with that, we can’t deny the branding power they have generated with mainstream Corporate America. “Hip” enough to be considered cool but “safe” enough for the suit and ties to feel comfortable around.

So it’s no surprise when we heard the news that BEP and Victoria’s Secret have teamed up to promote and perform at various fashion shows. Here is their first performance for the lingerie company at a secret fashion show. Fergie must have been in heaven with all the hot ladies around. They performed “Boom Boom Pow” while the ladies walked the runway.

Nov
0

Snoop Dogg covers “The Source” Holiday Double Issue

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What better way to celebrate the Holidays than with Snoop Dogg and The Source. Snoop graces the cover of the Holiday double-issue as he promotes the upcoming Malice In Wonderland album.

Nov
0

VIDEO: 50 Cent claims he has hip-hop blogs all figured out


50 Cent x FUSE. In this interview with FUSE, 50 claims he has all of us hip-hop bloggers figured out and that everyone just follows each other. Too bad he doesn’t show what blogs he is talking about in the clip but most of the time artists go after blogs is when they get disappointing news.

So what…his album didn’t sell like “Get Rich or Die Tryin” but honestly…no way units are going to like they did back then. If anything though, this interview once again proves the power that blogs have in today’s hip-hop industry. Via: NahRight

Nov
0

Lupe Fiasco featured in History Channel documentary

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Lupe Fiasco x History Channel.
Lupe has been taking on some interesting projects ranging from his recent street wear associations, the HP Summit the Summit program and now he will be featured in the History Channel doc “The People’s History of the United States.” Pic above is with the director of the film.

According to the official press release, Lupe will be accompanied by a long list of other artists and actors including Don Cheadle, Bruce Sprinsteen, Eddie Vedder and Marisa Tomei. The documentary is set to be shown on The History Channel December 13, 2009. Via: HipHopDX

Nov
2

VIDEO: Jermaine Dupri talks the business of social media


Jermaine Dupri continues his push as unofficial hip-hop spokesperson for social media in this Fox Business News interview. In it he talks about how social media helped him save money and make sound business decisions. Good interview to see that Facebook and Twitter don’t just suck your time away but can actually be beneficial to your business. Via: Str8nyc

Nov
0

VIDEO: Trailer for Lady Gaga’s new album “Fame Monster”


I love how the big artists get trailers for their upcoming albums like they were movies. Jimmy and Interscope have a cash cow on their hands with Gaga so why not spend some of those marketing dollars eh? Actually Iovine might have to shift some media budget over to her costume budget. Who knows what insane costumes she will come up with this time.

Nov
2

WoooHa interviewed by Digitized Hip Hop website

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The fine folks over at DigitizedHipHop.com recently interviewed me, Scott Yeti, where we got into all things including my background, marketing and branding in hip-hop, the future of artist business deals, power of blogs and a whole mess more. Head over to their site for the full interview. Props again to the Digitized Hip Hop team for the opportunity.

Nov
2

Michael Jackson cologne based off his DNA hitting the market

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Michael Jackson x My DNA Fragrances. No offense to MJ but who in their right mind would want the DNA of a deceased person sprayed all over their body? Not me. But in case that’s your thing then we have just the product for you. Apparently a company called My DNA Fragrances will be introducing “M” a fragrance using the DNA of Michael Jackson described as “composed of the lightest, but most volatile essences.”

DNA tests were performed on hair clippings provided by celebrity hair collector John Reznikoff which were then used to develop the scent. I know this sounds like a “Chappelle Show” skit but it’s legit. MJ can now be sprayed all over you for the price of $59.99. Check the official site here.

Nov
0

VIDEO: Dame Dash talks the rise and fall of his Roc-A-Fella empire


Dame Dash x Roc-A-Fella. We give Dame a hard time but we also give him mad respect for his business mentality and hustle. In this interview he finally gets a little open and honest about the rise and fall of his R0c-A-Fella empire that he built with Jay-Z. Most humble and open I have heard from him in a minute. Via: RR

Nov
0

VIDEO: Lupe Fiasco x Hewlett Packard Episode 3


Lupe Fiasco x Hewlett Packard. Here is the third episode of Lupe’s adventures climbing Kilimanjaro as part of HP’s Summit on Summit campaign. Together with Kenna this series of shorts documents their trials and tribulations as they prepare to climb one of the world’s tallest mountains.