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Feature Article #1

EXCLUSIVE: First look at Diddy’s new Sean John collection

Exclusive first look at Diddy’s new Fall Sean John Collection along with his new Sean John blog and more.

Yeti | July 10th, 2009 | Continued

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Feature Article #2

EXCLUSIVE: First pics of Kanye West GURU energy drink ads

First look at the official photos of Kanye West endorsing GURU Energy Drink for upcoming ad campaigns.

Yeti | July 6th, 2009 | Continued

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Feature Article #3

Diddy’s potential Guinness & Red Stripe beer endorsement deal

Details on the potential business deal between Diddy and Guinness and Red Stripe beer….

Yeti | June 29th, 2009 | Continued

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Feature Article #4

PICS: Snoop Dogg Skull Candy headphones now available

A look at Snoop’s new headphone line which comes in Snoop’s signature bandana design in either Crip Blue or Ten-A-Key Black. Check em here.

Yeti | June 19th, 2009 | Continued

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Feature Article #5

EXCLUSIVE: Lil Wayne movie “Hurricane Season” runs out of $$$

The Lil Wayne, Bow Wow and Forest Whitaker basketball movie “Hurricane Season” is done so why is it not out yet? Because the studio can’t afford to release it. Exclusive details here.

Yeti | June 12th, 2009 | Continued

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VIDEO: Mentos beatboxing ad

July 15th, 2009 | Comments

So that’s how Doug E. Fresh did it…Mentos. The beatbox maker.

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VIDEO: Snoop Dogg x Heineken spoof ad

July 15th, 2009 | Comments

Those Heineken “closet” commercials are pretty funny….but Snoop and posse from Funny or Die take it to a whole new level in this spoof ad.

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Get rich like Master P with his book “Guaranteed Success”

July 15th, 2009 | Comments

Master P’s business book is getting a fresh new look thanks to the need for more business direction in the current economy…

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VIDEO: Harry Potter vs. Voldemort rap battle

July 15th, 2009 | Comments

Oh it’s on. Forget 8 Mile…it’s going down Hogwart’s style. Potter vs. Voldemort.

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The Game announces new rap group contest on Twitter

July 15th, 2009 | Comments

The Game is going the Twitter route as he has just announced a contest for a new rap group he is forming called The Goon Squad.

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PICS: Swizz Beatz creates Michael Jackson art

July 15th, 2009 | Comments

In this video from his Twitter, Swizz shows off his latest art piece, a tribute to MJ called “Remember the Time.”

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50 Cent removes “gangster” tattoos to get more movie roles

July 14th, 2009 | Comments

In an effort to make himself more “accessible” to the major film producers and movie studios here in Hollywood, we have just learned that 50 Cent has removed some of his more iconic tattoos.

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Jay-Z finalizes book deal; “Decoded” will reveal lyric secrets

July 14th, 2009 | Comments

Hova has officially inked his deal with Random House for a three book deal with an unofficial advance in the millions of dollars. Details of the first book here…

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Ghostface Killah’s new graphic novel “Cell Block Z”

July 14th, 2009 | Comments

Following the footsteps of fellow Wu-member Method Man, Ghostface Killah is now set to star in a graphic novel of his own.

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VIDEO: Rick Ross’ unofficial Mentos commercial

July 14th, 2009 | Comments

Officer Rick, expect a lifetime supply of Mentos sent from corporate as a thank you for this free publicity.

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PICS: Snoop Dogg’s iFizzle iPhone app hits the market

July 14th, 2009 | Comments

Introducing the Snoop Dogg iFizzle iPhone soundboard app. The app boasts 16 of Snoop Dogg’s most popular and iconic phrases and quotes…

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N.E.R.D.’s Chad Hugo teams with Gatorade for new song

July 13th, 2009 | Comments

Chad Hugo has gone without Pharrell on a new project with Gatorade. Chad and artist Kenna have teamed up with Gatorade for a new ringtone song called “Lock It Up”

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VIDEO: Jadakiss starts anti-Soutwest Air campaign

July 13th, 2009 | Comments

Jadakiss tears Southwest Air a new one for not having First Class seating options. Who says you can’t take the hood out the home boy?

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New Michael Jackson game still in the works

July 13th, 2009 | Comments

MJ was actually in the middle of working on a new console video game before his death and his company MJJ Productions is intent on still putting it out.

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PICS: On set with Game & Stacey Dash in movie “House Arrest”

July 13th, 2009 | Comments

Here are the first pics of The Game and Stacey Dash in their upcoming movie “House Arrest”…

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VIDEO: Diddy’s new MTV show “Making HIS Band” trailer

July 13th, 2009 | Comments

The Diddy MTV circus continues with Diddy’s new MTV show “Making HIS Band”…not to be mistaken for “Making THE Band.” Check the trailer to find out more…

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Jay-Z to sign multi-million dollar book deal

July 13th, 2009 | Comments

It’s deals like this that make Jay-Z the richest man in hip-hop. Jay is close to signing a three-book deal through powerhouse publisher Random House. Details here…

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