“Project Runway” Season 5 kicks off tonight and is set to be a big season filled with fashion celebrity designers and guests. It’s assumed that when LL guest judges a future episode later this season that it will be tied into a promotion of one of his clothing lines. The question is will it be centered around his second go at Todd Smith or his cheaper Sears line? Either way LL is ponying up some cash to be on the show. Featuring your product, clothing line or company on a “Project Runway” contest can cost as much as $500K.