Soulja Boy has been going off for the past couple months stating he had his own shoe line with Yums but the whole time he was just flaunting existing Yums designs. Well Collipark/Interscope set the record straight as they told us Soulja Boy does indeed have a multi-year contract with Yums where Soulja Boy will design an exclusive line of Yums sneakers and streetwear apparel with famed Dallas graffiti artist Tex.

According to the press release, the deal is actually between Collipark/Interscope Records, Yums and Soulja Boy. Interscope will leverage its marketing capabilites and help Yums with cross promotional stragetic marketing strategies. This is a win-win situation for all parties and another example of the innovation that label execs and artists are showing during these transitional times. Forget the NBA, hip-hop is where the shoe deals are hot…Nas and Fila, Soulja Boy and Yums, Kanye West and Nike…who’s next?!

• Soulja Boy sets exclusive deal with Cricket Wireless
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• Video: Soulja Boy Yums Shoe line TV ad
• Video: Soulja Boy shows off his Yums shoe line
• First look at the Soulja Boy branded Yums! sneaker