Kanye West and Absolut Vodka have been partners for awhile now as they were even the main sponsor for Kanye’s recent Glow In The Dark Tour. Well Absolut has also given Kanye the freedom to develop his own TV ad which is basically another format for Kanye to tell us how he is the greatest musician ever. I really don’t know how to describe it. It’s best you just watch yourself. Via: Paste
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[...] things at the grass roots level and it has paid off. The tour was a success and the viral “Be Kanye” ads have been an online [...]