Zune, still desparate to capture the urban demo from Apple, has teamed up with New Era and artists such as N.E.R.D. and Nelly in a multi-level promotional campaign. New Era will feature 5-7 min. webisodes of N.E.R.D. and Nelly in various activities such as designing an exclusive New Era hat or talking about the latest music they have on their Zune. These webisodes will be seen both on the New Era site and through Zune as well. In addition to the Webisodes, the artists will then design hats for New Era and Zune will then release custom players that feature the cap. N.E.R.D. and their single “Spaz” has already been featured on current Zune ads. Via: Billboard

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