Last week WoooHa, Inc. went into detail about Diddy’s marketing plans for his new cologne “I Am King” and his upcoming perfume “I Am Queen” as well. Check out that article here. The print and TV campaign kicks off in September and will portray Combs as his typical mogul self which includes flying to exotic locations like Monaco and Saint-Tropez with models Bar Refaeli and Ana Paula, riding jet skis around the French Riviera, lounging aboard his yacht and gambling inside the Casino de Paris in Monte Carlo. Updated: Added the complete print ad campaign photos.