Due to the success of his Forgivable fragrance, Diddy is set to launch a new line of cologne called “I Am King.” The new cologne is set for a December launch and will be supported by the above I Am King print ad campaign that will be featured in urban and lifestyle magazine along with an accompanying outdoor campaign. The print and TV campaign kicks off in September and will portray Combs as his typical mogul self which includes flying to exotic locations like Monaco and Saint-Tropez with models Bar Refaeli and Ana Paula, riding jet skis around the French Riviera, lounging aboard his yacht and gambling inside the Casino de Paris in Monte Carlo.
Diddy recently told Women’s Wear Daily ‚ÄúI Am King is a statement about all men. We are all descendants of royalty ‚Äì and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings.‚Äù
Diddy also has released a Sean John line of tees that support the similar I Am King theme. These tees are currently available at online stores such as Dr. Jays. The I Am King cologne will have a similar distribution model to Forgivable and will be featured nation-wide exclusively at Macy’s department stores. Forgivable has racked in over $100 million globally from its current Macy’s deal. Diddy will follow up with a woman’s perfume called I Am Queen in 2009 and will also be supported with a full ad campaign and Sean John clothing.
I am King is what Diddy always thinks of himself cuz he got everything he want. But not everyone as fortunate as him to flaunt it. Anyways props to him for his success in this venture
Hanging with supermodels in helicopters. No wonder he cant stay faithful with his long term ladies
He should team up with TI for the A King Of Oneself clothing line. Is saying KING the new thing now?
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[...] can check out the full “I Am King” print ad campaign here. Diddy will follow up with a perfume called “I Am Queen” in 2009. Here is his latest [...]
Dear Diddy,
I first heard of your frangrance, I AM KING last night on Jimmy Kimmel Live. Then I saw the video, GREAT and had to let you know.. Right now I (vocalist)WHITNEY MARCHELLE (aka Marchell Jackson) am in the Downbeat Magazine(pg 64), DEC. Issue for my new cd entitled ME, MARSALIS, & MONK. The second tune on the cd is called, LOVE IS WHAT YOU MAKE IT. the first line in the song states…”he is my King, my man and I we have every thing,…. though we journey apart this love in our hearts is in perfect harmony….we can’t deny it we just don’t fight it together we agree we are meant to be….love is what you make it in love is where we want to be….” I wanted to have some rap put on it like i did on the 3rd cut Vibes In the Air but wans’t able to at the time.
I hope you get to hear it on I tunes or something. I sang at your Resturant years back and met your children and mom (Janis) I admire and respect your talent with the contribution you continue to give us. Thanks for the beautiful things you said on Jimmy’s show…. we woman needed to hear you men speak in this manner. Looking forward to your I am Queeen fragrance. I dream to meet you one day. Happy Holidays Whitney Marchelle
I am so proud of your many successes! Keep up the good work and may God continue to bless you! It is our duty as African Americans to support each other when we see one of our brothers and/or sisters progressing. It is time to reject the negativity and inject the positivity into the successes of our brothers and sisters. Sean John, I may never reach your level of success in my lifetime, but I am proud that one level of success I have achieved, is being able to be happy seeing you continue to rise and be a successful young black man!
saw you on tv a couple of times I love your acting check out my new message song I wrote for Obama's birthday would have loved to had somebody rap on it
http://www.youtube.com/watch?v=74rnPXu9vok
Thank you very much for the autographed picture and CD I actually enjoyed it. I have a new Cd coming out next year I will defintely send you a copy of both. Still hope to meet you one day.