Interscope Records and alcoholic beverage company Drinks Americas formed a joint venture over a year ago with little results. However, Dr. Dre is about to change all that. In Drinks Americas’ latest earning statements, they reveal that a Cognac called Aftermath Cognac, named after Dre’s label, will be released in the next 60 days which will release with Dre’s long awaited “Detox” album set for Nov/Dec. After the release of Aftermath Cognac, Drinks Americas will follow that up with a Dre promoted 80 proof vodka.
“I’m always down for a new challenge,” Dre said in an earlier statement. “When Drinks Americas approached me about going into business with them, I knew there was a lot of competition out there but it was the same way when I started doing music. I’m going to put the best product out there, because that’s what I do.”
The Dre x Drinks Americas integrated marketing plan is expected to be modeled similar to the Nas x Fila partnership where Drinks Americas will promote their new Aftermath branded drinks and “Detox” at the same time. Dre then will support the drinks with promotional efforts, appearances and ads. However, the main difference in the deal is that Dre is an actual equity partner and will not just receive a flat fee for the partnership. As an equity partner Dre will have even more control and approval rights at every stage of development and of course will have a share of revenue giving Dre even more incentive for his drinks to be a success. Drinks Americas is not stranger to celebrity beverage brands as it also released a Donald Trump brand of vodka and a Willie Nelson bourbon.¬†
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Approved. In depth and nothing else like it. Great job Yeti
shit. i need to redo mine now. stop upping yo game
waddup mayne not bad at all. you took your blog to the next level with this format. en how you get those partners too? Thats big pimpin right there with those partners. Keep it up. I’ll be checking here from now on.
LIKE IT. IT GOT A BIT OF EVERYTHING AND DAT BIZNESS FOCUS IS IMPORTANT NOW FOR HIP HOP DEEZ DAYS SO WE NEED SUMTHIN LIKE THIS NOW IN THE WEB.
Whoa! This is takin it to a whole new level here good job wooha!
I never post a comment, but i come a lot here lookin for info, i like what you do! And the new layour(? i dunno the right name) is dope! Keep doin good shit!
Would expect nothing less from one of the undisputed champs in this game. The layout’s fly! Anyone who tells you they aint feeling the new site is hating.
Glad to see you came over to wordpress. Great decision Yeti, because you have a million add ons and features you can add to this platform.
This is it my friend. THe next level
Dre is doin it. Nice entry here. More insight than I have read anywhere else. You got a great thing here. Keep stylin.
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