Eve first launched her clothing line “Fetish” during the height of her career in 2003 with a junior’s and women’s line featuring her trademark “paws.” After a couple of years, Eve shut down “Fetish” because of a lack of direction to take the brand. Fast forward to 2008 and Eve’s “Fetish” is now officially relaunched through partners Dr. Jays and Signature Apparel clothing line. Here is the first promo image of Eve for the relaunched “Fetish.” The clothing line is now available for sale at Dr. Jays. Make sure to check out the site for more details.

Mountain Dew recently launched an online music label called Green Label Sound that features singles of up-and-coming artists. The first single on the label is “Delivery Man” from the Chicago duo The Cool Kids and is available on the label site for free. According to Mountain Dew, all songs featured on the label will be for free and will also be supported by a nation-wide tour.

Chuck Inglish of The Cool Kids states “We entered into the Green Label Sound program because we saw it as an opportunity to put a song out to the whole world with the backing of something that everyone grew up on. Mountain Dew is not trying to push their product through music like everyone else; they just wanna support music. … And with us tying to set up our new record without a record company, Mountain Dew gives us an unexpected helping hand to get up those steps.”

Mountain Dew, part of the Pepsi Co. family, launched the Green Label Sound due to the overwhelming positive response their sister company Pepsi has received from the Pepsi DJ Division campaign. Mountain Dew has always positioned itself as a “brash and irreverent” brand and hopes to emphasize this through the music and artists that represent the Green Label Sound. Even brand marketing trade magazine Ad Age has taken notice of the label and had the following review of Mountain Dew and the launch of the new label:

• No strings attached. To grab the track, you don’t have to divulge your e-mail address, something that’s become acceptable these days even for free downloads not sponsored by marketers.
• It’s portable. The embeddable widget (below) will play the song or let you download it without any fuss, and there’s even size options to fit it on your blog.
• It’s free. Duh! It’s hard justifying to a consumer why he or she should pay for sponsored music. MD is positioning this as a label (somewhat like RCRD LBL), but (smartly) not counting on it as a source of revenue itself.
• It’s natural. Mountain Dew is an irreverent brand — hell, it’s named after moonshine and was initially marketed as a drink chaser for hillbillies — and through past art, film and games, Pepsi has built it into a company that’s entirely comfortable digging its fingers into popular culture.

Just like the trend of partnerships between hip-hop artists and consumer product companies, expect to see more beverage industry players becoming more aggressive in the music space as well. Word in marketing world is that Red Bull is the next one to announce a major upcoming partnership. Of course WoooHa, Inc. will have it all covered.

The Game and Bow Wow have both been known to talk trash on fellow hip-hop artists, but this time they are turning on each other. But they aren’t talking trash on each others lyrics, albums or even career success. This time it’s personal…this time it’s Madden 2009. Konsole Kingz, the undisputed champion of collaborating video games with hip-hop is hosting a Madden show-down between The Game and Bow Wow for $100,000. Konsole Kingz has developed a nice niche for themselves in the hip-hop space as they show hip-hop’s growing influence in the gaming industry. Check out the Bow Weezy vs. Game challenge video…

Bun B has been a staunch supporter of the street wear and sneaker industry. He has been a spokesperson for LRG Clothing and has had numerous exclusive tee shirt and sneaker collabs. His biggest collaboration though is his design of the new Greedy Genius Cool Breeze Vador high tops. These shoes also feature a tribute RIP Pimp C key chain and will be available in September. Check out the promotion pics from High Snobiety…

The one and only Shogun of Harlem has passed away. Julius Carry passed away yesterday in Chicago due to complications from pancreatic cancer. He was 56. Carry was most famous for his role as Sho’Nuff in the cult-classic The Last Dragon. Sho’Nuff you will be missed.

Fresh off WoooHa, Inc’s revealing of Mos Def modeling streetwear brand “Too Black Guys’” fall collection, comes news that Mos will soon launch his own clothing line under the Undrcrwn brand name. He has teamed with Undrcrwn designer Dustin Canalin to form “Mos Def designed by Dustin Canalin for Undrcrwn,” which will feature 14 pieces inspired by hip-hop duo Dead Prez’s 2004 album “RBG: Revolutionary But Gangsta.”

Mos Def has previously worked with Undrcrwn and even recently designed his Watermelon Syndicate shirt under the fashion label. “I come from a place where how stylish or fashionable you were had nothing to do with how much money you had,” said Mos Def of his move into fashion. “Brands like Supreme are giving luxury brands a big run for their money. These types of brands represent a certain type of perspective and a new kind of status.“

The fashion line is said to retail from $36 to $200 and will not be available until February 2009. The public will get a first look of the collection though when Mos Def will unveil it next week in Las Vegas during the Magic Fashion Trade Show.

New official movie posters of Max Payne starring Mark Wahlberg in the title role. As we previously mentioned, Ludacris also stars in the movie as Captain Jim Bavura, one of the few allies to Payne. Max Payne comes to theaters October 17th. Check out the trailer here as well.

As WoooHa, Inc. stated earlier today, Mos Def might be big time in Hollywood now but he still keeps to his roots especially with supporting up and coming street wear companies. Here are the latest catalog pics of Mos Def from the Too Black Guys 2008 Fall Collection. (Photos Source)