SubscribeSnoop has been busy the past year with his E! reality TV show, plans for a Snoopermarket and even attempts to be a Bollywood star. Now he plans to put all his extra-curricular activities to good use in order to launch the new “Rich & Infamous” clothing line which targets young men 18-35. Here is a closer look at the marketing and business plans Snoop has planned in order to launch “Rich & Infamous”:
- “Snoop Dogg’s Father Hood”: Snoop will use Season 2 of his reality show as an introduction to the Rich & Infamous clothing line. Episodes will show Snoop and his partners developing and designing the line
- Product Placement: Snoop will leverage his on-camera time donning the Rich & Infamous brand in music videos and movies he is set to star in which includes the family comedy Coach Snoop which is still in development and is about Snoop’s Youth Football League.
- Album and Tour promotions: Snoop’s next album CD packaging will include the Rich & Infamous brand message and inserts showcasing the brand. Tour support for the album will include fashion shows of Rich & Infamous
- Online: Snoop Dogg will promote the line through an original Web series, distributed across multiple sites and iTunes, that will feature the artist and guests
Through these ventures, Snoop has positioned himself to leverage millions of dollars in free exposure and publicity. While many celebs strike fashion deals that call for a revenue split in exchange for promoting the brand, Snoop is leveraging his entire empire to ensure that the Rich & Infamous brand maintains longevity and is always current with the core demographic. Snoop Dogg will unveil the collection this week at the Magic fashion tradeshow in Las Vegas. Make sure to check out the official site for more details and here is a lookat the intro promotional reel to Rich & Infamous.
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Thats all well and good but too bad the clothing line itself is crap.
Snoop is a smart and underestimated business man. Regardless how the line looks, hes positioned himself in a pretty damn good place for this launch.
Nice piece here. Dizzle is doing his thizzle
ill if you ask me. snoop still west coast king
Aside from the staged drug busts and arrest’s he’s involved in to maintain his street cred, he’s still a savy businessman.
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that’s pretty cool…i was wondering what the new season was going to be about.
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