Fresh off the announcement that Kanye West is getting into the burger business comes news that Diddy is stepping up his partnership with Burger King. This includes Diddy’s latest TV ad called “The CEO” which has been airing in select markets for a couple of weeks now. It’s typical Diddy fanfare which promotes the new BK “Late NIte” ad campaign.

For those of you lucky to be in major regional Burger King areas, Diddy and BK have also partnered together by featuring Sean John designed BK soft drink cups and french fry containers. What’s next? Rocawear Subway sandwich wrappers?