Swizz Beatz has taken part in a educational PSA marketing campaign for Street Science, a school supply maker with an urban focus. As part of the Street Science ad campaign timed for “back-to-school,” urban celebs from Swizz Beatz, Yung Berg and DJ Enuff have taken part in PSAs and print ads in urban magazines.

“Our goal was to try to get personalities and artists who are in the target range of our target consumer,” said Joseph Anthony, fonder of Street Science. “We didn’t want anyone who had achieved goals that were seemingly unattainable. We wanted to pick people with careers that are accomplishable.” Check out the Swizz Beatz and Yung Berg PSAs here: