Nelly has quietly built up a solid hip-hop mogul resume these past couple of years. Unlike the current hip-hop moguls like Diddy, 50 Cent and Jay-Z, Nelly has taken a quieter approach to his business dealings. Let’s take a look at the WoooHa, Inc. Hip-Hop Mogul Score Card and see how he fares…
Successful clothing line? Score: 8 (out of 10) Nelly launched Apple Bottom Jeans in 2003 with a resounding success and has turned his fashion line into a multi-million dollar empire with an entire accessory line including footwear, handbags, eyewear RX, intimates, sunglasses, accessories, jewelry, cold weather, and girl’s apparel. Vokal, his mens line continues to do steady numbers as well.
Energy Drink and/or Alcoholic Drink? Score: 6.¬† In 2004, Nelly’s local energy Pimp Juice went international. Claiming to have more kick but safer than Red Bull, Pimp Juice was the energy drink of choice for thousands of St. Louis kids back in the day.
Acting Career? Score: 4. Well maybe not as established as Curtis Jackson or Christopher “Ludacris” Bridges but he’s getting there. Nelly was in the football film The Longest Yard and he will now be guest-starring in a two-episode arch of “CSI: NY.” And although not part of acting, Nelly was chosen by Diddy to be the spokesmodel for Sean John Underwear. This can’t hurt from a publicity angle.
Real Estate and/or restaurant? Score: 8. Probably the most important way to gain real long-term economic wealth. Even with the recent fall out of Wall Street and the housing market there is still long-term value in real estate, if you can afford to ride out the current downward trend. Even with this current economy, Nelly is moving full-force with his real estate efforts. Nelly talks about his development company and his recent announcement that he is opening a sports bar.
“This development company that I have back home, I‚Äôve purchased a city block in downtown St. Louis. I have an new sports bar called Skybox.” Realizing he’s not at Jay-Z status yet he adds “You know it‚Äôs not a 40/40, more like a 20/20 you know, but just tryin’ to stay busy.”
Considering the 40/40 Club’s recent fate, maybe it’s best that Nelly is not trying to model his bar off of 40/40. So there you have it. When it all adds up, Nelly’s Hip-Hop Mogul Score is 27/40 which puts him in pretty good company. The only thing he is missing is a restaurant, but the sports bar will qualify him. And in this day and age of the rap game, we all know you don’t need a hit album to make your millions. Not too bad for a guy who was once known for wearing batting gloves and that baseball stripe thing under his eye.
Interesting post…Nelly’s come such a long way in his career and I’m definitely looking forward to even bigger, better things from him as he continues to make moves.
~Boss Lady
[...] this rapper turned mogul is running low in the bank. His album is predicted to go double wood, but who needs an a million album sales when you got all these other projects cashing in. Looks like Nelly is definitely a mogul on the rise…who knows he might be on next [...]
im not big on nelly but this post was still enlightening cuz i had no idea cornelius did all that. id like to see more of this mogul report card thing too as it could be an interesting concept.
I agree with everything but he should get more credit for pimp juice. that was the craze for a minute where im from in the 314. A 7 at least
[...] newest Sean John ad September 18th, 2008 • Filed Under Nelly predicted as hip-hop mogul of 2009Video: Nelly in partnership with the Olympics’ Team USANelly joins cast of “CSI: [...]
I’m not a Nelly fan either but he did put St.Louis on the hiphop map.
Pimp Juice (FDIC) does not insure Comment. This shows that even with only 50 % wins, real estate can be made.
1st time visitor to the site, I love it so far but two things to remember: 1) Nelly has ownership in the Charlotte Bobcats Franchise and 2) He also has an ownership stake in Nascar Craftsman Truck Racing Team, so he’s well on his way.
I am Brazilian but i love Nelly and Ashanti
Nelly always have a cool looks and outfits with his accessories his silvers, clothes and sunglasses. I love his sunglasses what its brand? think it's a rayban
im male n i aint gay but i totali luv all music dun by Nelly im his biggest Aussie fan lets just say his biggest fan eva im so in luv wit hiphop because of him i jus cant get enough of his music n i luv his song ova n ova by Nelly n Tim McGrath
i absolutely looooooovvvvvvvvvveeeee nelly so much, ive met nelly and have had the absolute pleasure and privalidge of singing with him and he is so friendly aswell as being really sexy.
i have all of his music, as much apple bottoms as i can afford and i have been to at least 1 london concert in every tour he has done in the uk.
i cant wait till his apple bottoms perfume comes ut in the uk, it looks so pretty.
wtg nelly, i love u babe, keep on grindin sexy xxxx
yeah sunglasses … indeed i look like for this sunglasses everywhere …. ? what is brand it ?
slue les amie j ador cet cite web nelly est mn deuxieme chanteur prefereux sur toute la planete mars jupitere…ect
slue best;best of the best isin you
i have all of his music, as much apple bottoms as i can afford and i have been to at least 1 london concert in every tour he has done in the uk.
yeah sunglasses … indeed i look like for this sunglasses everywhere …. ?
slue les amie j ador cet cite web nelly est mn deuxieme chanteur prefereux sur toute la planete mars jupitere…ect
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yeah sunglasses … indeed i look like for this sunglasses everywhere …. ? what is brand it ?
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