TAG Records has landed their first big promotional deal by becoming official sponsors to the upcoming MTV Video Music Awards. The core of the deal calls for MTV to heavily promote TAG’s first artist Q Da Kid through a dedicated MTV microsite where you can win tickets to the VMAs and watch an MTV special on Q Da Kid called “Living the Dream”, which features the highlights from his trip to the VMAs.

Q will also be performing at the VMA Kickoff Party where TAG Records is the sole official sponsor. When the VMAs air on September 7th there will also be co-branded MTV and TAG Records/Body spray ads. Although TAG Records has yet to release an album, this recent promotion shows that Jermaine Dupri, head of TAG is taking his role seriously and is willing to pony up the big dollars to sponsor such a high-profile event. It also helps that TAG has the financial backing of multi-billion dollar consumer packaged goods power house Proctor and Gamble.