The Coca-Cola company has just announced that Outkast’s Big Boi will be the new spokesperson for the Coke owned Full Throttle Fury Energy Drink. With Big Boi on board, Coca-Cola is also relaunching Full Throttle Fury with a brand new look and image, in an attempt to tap the lucrative African-American male demographic. Similar to Nas’ partnership where Fila backed his album release, Full Throttle will sponsor album release parties and a national tour for Big Boi’s “Sir Luscious Leftfoot” album.

“My new album Sir Luscious Left Foot embodies the energy of Full Throttle Fury, where I feel like the body of work I’ve created on this CD will hopefully motivate my fans even more with its high energy and conscious lyrics as I’ve always created in my music,” Big Boi stated.

Full Throttle Fury is currently available in stores nationwide, while Sir Luscious Leftfoot: Son of Chico Dusty will hit stores on October 28. Look out for more of these consumer product promotional tie-ins as labels and artists become more and more strapped for cash and are looking for outside funding to properly promote the launch of a new album. The fact that even hip-hop heavyweights such as Nas and even Dr. Dre (with Drinks America) need that extra promotional boost shows the current state of the record label industry.

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