In big fashion news, Diddy officially announced that he and Liz Claiborne have agreed to a deal that would have clothing line Enyce now fall under Diddy’s control. Diddy will buy the Enyce clothing brand outright for an undisclosed amount. Enyce originally started as a denim brand over twelve years ago and then was purchased by Claiborne. Diddy released the following official statement. WoooHa, Inc. will have more details as they come in.

‚ÄúEnyce is a brand that I have always admired, and they have been a very important player in the young men‚Äôs sportswear arena for over a decade. I am really excited to bring it into our portfolio of brands that already includes Sean John and Zac Posen. Given our track record of success in marketing products such as Ciroc Vodka, Unforgivable by Sean John, and all of our television titles, I look forward to adding our expertise to an already hot fashion line. Our long-term plan is to grow the Enyce brand through innovative marketing, expansion of the menswear and boy‚Äôs lines, and launching into new licensing categories. The current economic climate may be challenging, but we believe it is also an opportunity, and we are really excited to add Enyce to our lineup,”