On October 8th, Diddy and Ciroc Vodka will air their newest TV campaign called “The Art of Celebration.” As part of his $100 million endorsement deal, Diddy will play a Frank Sinatra type, including a “Brat Pack” that consists of producer Seven, Chuck Bone, Lord Lucas and DJ Richie Rich. All six are dressed in tuxedos drinking Ciroc and surrounded by women as the black and white commercial plays Sinatra’s “Come Fly WIth Me” in the background. WoooHa, Inc. will have the TV ad once it becomes available.

According to Brandweek, Diageo, the company that owns Ciroc has spent modestly behind the brand over the years. Last year it spent $4 million in U.S. media and the year before $2.4 million, largely for print ads. This year, they are already spending much more aggressively as it already matched last year’s total spend and that number is about to soar thanks to the TV buy.

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