Jay-Z and Rocawear are trying to give Diddy and Sean John a run for their money in the mens cologne race. While Diddy has been busy promoting his upcoming Sean John fragrance “I Am King,” Jay-Z and Rocawear are gearing up for the launch of their first fragance called 9IX. According to the press release 9IX Rocawear is a fresh woody aromatic scent, with a sexy modern sensuality.

Established in 1999, the name of the fragrance is significant, as Rocawear approaches its 10th anniversary and celebrates an evolution of the brand. The fragrance is now for sale at the Rocawear site starting at $50.