Wrigley Chewing Gum Co and its corporate entity Mars, Inc. have recently made a huge marketing push trying to reach the urban teen demographic. And what better way to do that then to utilize junior-high school R&B heart throbs? Wrigley kicked off their urban campaign a couple months back with the Doublemint Gum commercial starring Chris Brown.

The campaign was considered such an overwhelming success that Wrigley decided to stick to the formula and have now employed felllow R&B singer Ne-Yo to promote the Big Red gum line. Here is his brand new TV ad that is currently getting national exposure.