Diddy gets marketing props for this one. Some might say it’s pretty low, others might say it’s genius. Diddy is launching his new “I Am King” Sean John fragrance (see entire ad campaign here) set to hit stores next month. Although he has print and TV ads in place, Diddy is somewhat shifting focus and using our next U.S. President as marketing bait.

Diddy told The Wall Street Journal “When you see Barack Obama, you see a strong, elegant black man and when people see my ad, it’s almost like that’s the trend.“¬†Although Obama will not be officially sponsoring the cologne in any way,¬†Diddy plans to promote the fragrance in a lunch he will hold in Los Angeles and on TV talk shows and link his new fragrance and Obama. Let’s see how far Diddy can push it before he gets a call from The Secret Service. That’s one gang he can’t mess with.

 

 

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