Comments on: Feature: Why did The Gap go “urban” and can they pull it off?

By: Amon

Amon — Fri, 21 Nov 2008 23:21:34 +0000

Its affordable, fashion is simple but good, so why not?

By: Yeti

Yeti — Thu, 20 Nov 2008 21:01:23 +0000

@ SHAY – keep doin what you are doing with your own style that fits you. That’s all that matters. I don’t shop at GAP but I just hope it doesn’t get shut down. The rumors in business world are starting that they will shut a bunch down in the next year.

By: SHAY

SHAY — Thu, 20 Nov 2008 20:28:19 +0000

Ok some of y’all are trying to give me a complex..I shop the Gap faithfully for casual clothes. I’m African American, dress pretty conservatively..so yeah it works for me.

I love seeing all the brown faces in the campaigns but I don’t know if it will sway other brown faces to shop there. We shall see.

By: Tex

Tex — Thu, 20 Nov 2008 19:53:41 +0000

Ashanti looks good – Flo Rida is the best they can do?

By: Sohh Reps

Sohh Reps — Thu, 20 Nov 2008 19:21:23 +0000

Is that Napoleon Dynamite with Janelle? I rock GAP every once in awhile and I’m not ashamed, they just trying to reach out for more dollars and cents.

By: Mike D

Mike D — Thu, 20 Nov 2008 16:53:31 +0000

Cosign TARN – you cant be at a black mall walking into a gap without knowing someone snickering at you

By: TARN

TARN — Thu, 20 Nov 2008 16:42:43 +0000

No they wont pull it off. When they shut down a couple hundred stores Circuit City style in Q1 2009 you will know they didnt pull it off. Besides they got serious branding issues if you wanna talk on that level. We all know that Gap is for the white folk. – Thats not racist Yeti. Thats the truth. Thats the real perception out there. Its too “white” no matter if they got hip hop R&B whatever.

By: E-Rod

E-Rod — Thu, 20 Nov 2008 16:39:44 +0000

YOu know they carefully plan these things and the artists they choose. First of all those first couple artists are from Atlantic Records where they cut a deal. PErsonally, it’s not hip-hop music fans, I still think it is people like me (African-American, decent income, working) that would be on the fence about going in The Gap. I been in once or twice. I would say they are trying to reach us on the fence guys and then also get us in the store for gift giving. 10% AA? Id buy that. I even seen more workers too.

By: Charlie Moran

Charlie Moran — Thu, 20 Nov 2008 16:08:50 +0000

Gap is certainly looking to attract more African Americans into its stores, but the Christmas campaign with hip-hop stars is probably not an attempt to target them specifically; in fact I’d argue that, if anything, Gap is hedging its bets with a wide variety of celebrities. There’s plenty of evidence to suggest that most hip-hop records are purchased by white folks (like myself), which is a more complicated discussion, but I don’t think anyone could disagree that hip-hop has a pretty broad appeal these days.

By: We$

We$ — Thu, 20 Nov 2008 15:26:23 +0000

I think I’m go to the GAP…