Mary J. Blige signs on with CitiBank for ad campaign
November 7th, 2008 • Filed Under
Banking company Citi has enlisted the help of Mary J. Blige to help launch their new CitiCard ad campaign which kicks off this Sunday. The deal was brokered by both Citi and Live Nation which, according to Billboard, Mary J. has worked closely with including the recent Heart of the City tour.
As part of the ad campaign, starting Sunday, CitiCard users can go to stories.citicards.com where they can play games with Mary J’s lyrics, hear snippets of her songs and watch behind the scenes interviews. Mary J. has been busy in her ventures outside of music including her multi-million dollar Chevy promotional deal and she is currently working on the launch of a perfume.
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