If you have been to Times Square this past week you have most likely seen it. The 172 x 54 foot billboard towering over New York’s busiest blocks is a can’t miss as it is over two times larger than any other ad in Times Square. The ad (shown below) is simply Diddy in a tux with the I Am King tag line. But in true Diddy fashion, he has been getting some criticism that the ads, which are now in Los Angeles on Sunset Blvd and in Miami, are arrogant and concieted. So Diddy released the following statement:

“I am really proud of the new billboard and of the message that it conveys to everyone who gets to see it. I Am King is not just about me, but every man. We are all descendants of kings. And if all men believe in that, we can accomplish anything. This image pays tribute to that belief, that ideal.”

See for yourself….