SubscribeAs we reported last month, Kanye West changed his much anticipated clothing line website from Pastelle.com to PastTellMuseum.com. This little change set off a flury of excitement, and confusion on the Kanye and hip-hop blogs and rumors that Kanye was doing away with his original clothing line name. Well, we at WoooHa, Inc. did some digging and have found out the real reason he changed his clothing brand name.
Apparently when Kayne first developed the idea for Pastelle and the logo over three years ago, his influence was going to be more of a casual line with modern influence and softer color tones…hence the softer sounding Pastelle clothing line. Since then, Kanye has revamped his clothing line and also has received backlash for its soft sounding name that reminds people of flowers and the color pink. Not good for a “hip, cutting-edge” clothing line.
It took Kanye over the past couple of years to develop true working designs that he was happy with. And these designs were edgier in style, contemporary and fashion forward. (see examples of the current collection here) Contemporary, sleek and clean with the style of designer Kim Jones. This is why the current Past Tell Museum logo has the cold, sleek background which reflects what he will now want his clothing line to come off as. And what do the logos on the current site mean? I was told…with all things Kanye…expect the unexpected. The only hint we got was that it will have something to do with an elaborate online viral marketing campaign. We will have more on Kayne’s plans to unveil his clothing line soon so come back for more!
Oh – and Kanye, if my sources are wrong hit, us up with the right info and don’t leave us hanging. We all know you read those blogs out there.
I heard similar things to on our end. Even heard issues with Kim Jones but that was strictly rumors but yea from what I hear Pastelle was just too “soft” like you was saying.
This is kanye though. I bet he would change things again just to spite the internet folks.
His stuff is reminding me of Andre BEnjamins line. Its “fashion forward” as you say but a bit too much for the average person into fashion. And you know its going to be way over priced which leaves to ask who is this really for? New name or not I think its gonna suck ass and we will all forget about this in a year or two. If its even out by then.
I’m glad he changed it, like you saying here, the original name was way too “SOFT” like a female clothing line.
pastelle=fruity
Let me repeat – Kanye is a joke too.
Fuk that chichi but yo wassup wt dat support http://www.imeem.com/gunshi
Cosign TARN. This will last a year then drop off faster than auto tune
Problem is the market. You got people losing homes, 401Ks and not having enough money to even buy some McDonalds. If this is too over priced and introduced in this climate…it might not fare too well. Who knows though, Kanye has a way of making things happen.
No matter what he changws the name too he still gone be the man
and ppl are going to buy the clothing
Anyone Have Any Latest On Release Dates/Pricing?
i too have heard story from different fashion designer. kanye west have different story.