50 definitely gets his fair share of criticism and hate (especially on those SOHH.com message boards), but with all due respect, he knows what it takes to make money. He was the pioneer of monetizing social networking sites with ThisIs50.com, is able to find constant work in Hollywood, and has an upcoming video game soon…all added revenue streams. And now, in this video we see 50, Jimmy Iovine and the president of The UFC talking about striking a deal for 50′s music to play when fighters are introduced. Jimmy is milking as much as he can…that’s what I call a 360 deal.