Japanese pop culture is very interesting. They sell panties in vending machines (granted they sell EVERYTHING in vending machines there), Keith Murray has Jay-z like status, Tom Cruise is still popular…oh and they are obsessed with Beyonce. Hand bag designer Samantha Thavasa has unveiled their new ad campaign that is centered on Beyonce and Japanese popstar Takuya Kimura.

According to Japan Today, the ads will appear in the brand’s 117 shops nationwide as well as on billboards across the country. Also, check out this video of Beyonce highlighting her recent promotional activity in Japan. She must have been paid a pretty penny for this promotion.