Video: Diddy’s “I Am King” cologne mini-movie

Diddy filmed this 5 min. mini-movie to promote his brand new cologne called “I Am King.” While it is labeled a movie by Diddy, it’s obvious that this is just a 5 min. commercial and his attempt to become the next James Bond. All scenes were shot on location where Diddy traveled to exotic locations like Monaco and Saint-Tropez with models Bar Refaeli and Ana Paula, rode jet skis around the French Riviera, lounged aboard his yacht and gambled inside the Casino de Paris in Monte Carlo.

You can check out the full “I Am King” print ad campaign here. Diddy will follow up with a perfume called “I Am Queen” in 2009. Here is his latest official statement about the mini-movie:

I am debuting my new movie “I Am King” for my new fragrance “I Am King” which is available exclusively at Macy’s. This fragrance is dedicated to Barack Obama, Muhammad Ali, Martin Luther King and all you men out there who take care of your families and respect and treat yourself like the Kings that we are all. I would like to also announce that this is my audition tape for the next James Bond. There is a black president and it’s time for there to be a black Bond. God Bless.

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There Are 10 Responses So Far. »

  1. worth = less

  2. AWE = SOME!!!! I CANNOT WAIT TO GET IT FOR THE KING THAT I DON’T HAVE RIGHT NOW!! SMILE. BUT BEST BELIEVE HE WILL BE MY KING!!!!!!!!!

  3. YEAH GO AHEAD AND GIVE DIDDY THAT BOND JOB!!!!!!! WITH YOUR SEXY CHOCOLATE LOOKING SELF, UMMMMMHHHHHHH 007

  4. DIDDY YOU WAS PASSING OUT THE I AM KING COLOGNE ON 106 AND PARK, WITH YOUR SEXY SELF, HELLO I WAS WATCHING CAN I GET ONE!!!!! SMILE

  5. Would musicians just stick to making music (and clothes and cologne) and leave the acting to actors? Geez, the egos are out of control.

  6. I think it’s safe to say he is the cockiest person in the history of mankind. I didn’t think it was possible to love oneself as much as he does.

  7. This comemrcial was so stupid. He can’t even pronounce “strength” correctly. Oh look at me I am king I am so cool…..this commercal wants to make me vomit. It was funny..I did not even connect the commercial to James Bond. I just thougth it was another egocentric/vain commercial. Oh, and what does responsibility have to do with anything? I truly feel and have concerns for our youth!
    Ridiculous!

  8. **commercial** typo!
    **thought** typo!
    apologies for keyboard issues

    BTW, this guy should spend some extended time in some thrid world countries, Africa or Central America for example, and help assit them. I am sure his goofy bling/blood diamond earrings would feed several villages for a few - several months. This guy needs a reality check.

  9. * assisit

  10. The cologne does not smell good but it was sealing like hot cakes because of puffy. The lady at Macy was even degrading the cologne. She gave several people a wiff of it n a sample card and it smells exactly what she said… it is a strong scent of gratfruit and tangerine. the men who those people bought the colgne for may not wear it because it does not smell good. Now Usher smells reall good especially the lotion and the D and B colgne is very expensive but it smells good and lasts a long time.Check it out!!!!

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