Diddy filmed this 5 min. mini-movie to promote his brand new cologne called “I Am King.” While it is labeled a movie by Diddy, it’s obvious that this is just a 5 min. commercial and his attempt to become the next James Bond. All scenes were shot on location where Diddy traveled to exotic locations like Monaco and Saint-Tropez with models Bar Refaeli and Ana Paula, rode jet skis around the French Riviera, lounged aboard his yacht and gambled inside the Casino de Paris in Monte Carlo.

You can check out the full “I Am King” print ad campaign here. Diddy will follow up with a perfume called “I Am Queen” in 2009. Here is his latest official statement about the mini-movie:

I am debuting my new movie “I Am King” for my new fragrance “I Am King” which is available exclusively at Macy’s. This fragrance is dedicated to Barack Obama, Muhammad Ali, Martin Luther King and all you men out there who take care of your families and respect and treat yourself like the Kings that we are all. I would like to also announce that this is my audition tape for the next James Bond. There is a black president and it’s time for there to be a black Bond. God Bless.