Diddy filmed this 5 min. mini-movie to promote his brand new cologne called “I Am King.” While it is labeled a movie by Diddy, it’s obvious that this is just a 5 min. commercial and his attempt to become the next James Bond. All scenes were shot on location where Diddy traveled to exotic locations like Monaco and Saint-Tropez with models Bar Refaeli and Ana Paula, rode jet skis around the French Riviera, lounged aboard his yacht and gambled inside the Casino de Paris in Monte Carlo.
You can check out the full “I Am King” print ad campaign here. Diddy will follow up with a perfume called “I Am Queen” in 2009. Here is his latest official statement about the mini-movie:
I am debuting my new movie “I Am King” for my new fragrance “I Am King” which is available exclusively at Macy’s. This fragrance is dedicated to Barack Obama, Muhammad Ali, Martin Luther King and all you men out there who take care of your families and respect and treat yourself like the Kings that we are all. I would like to also announce that this is my audition tape for the next James Bond. There is a black president and it’s time for there to be a black Bond. God Bless.

worth = less
AWE = SOME!!!! I CANNOT WAIT TO GET IT FOR THE KING THAT I DON’T HAVE RIGHT NOW!! SMILE. BUT BEST BELIEVE HE WILL BE MY KING!!!!!!!!!
YEAH GO AHEAD AND GIVE DIDDY THAT BOND JOB!!!!!!! WITH YOUR SEXY CHOCOLATE LOOKING SELF, UMMMMMHHHHHHH 007
DIDDY YOU WAS PASSING OUT THE I AM KING COLOGNE ON 106 AND PARK, WITH YOUR SEXY SELF, HELLO I WAS WATCHING CAN I GET ONE!!!!! SMILE
Would musicians just stick to making music (and clothes and cologne) and leave the acting to actors? Geez, the egos are out of control.
I think it’s safe to say he is the cockiest person in the history of mankind. I didn’t think it was possible to love oneself as much as he does.
There is nothing at all wrong morally, ethically or any other way with having complete confidence in who you are. If Diddy is saying he is the man and you are lower than him than I would not agree with him. Diddy knows that he is the man and he also knows that you are the man too if you would just stand up and claim it for yourself!!!!! King Among Kings
This comemrcial was so stupid. He can’t even pronounce “strength” correctly. Oh look at me I am king I am so cool…..this commercal wants to make me vomit. It was funny..I did not even connect the commercial to James Bond. I just thougth it was another egocentric/vain commercial. Oh, and what does responsibility have to do with anything? I truly feel and have concerns for our youth!
Ridiculous!
**commercial** typo!
**thought** typo!
apologies for keyboard issues
BTW, this guy should spend some extended time in some thrid world countries, Africa or Central America for example, and help assit them. I am sure his goofy bling/blood diamond earrings would feed several villages for a few – several months. This guy needs a reality check.
* assisit
The cologne does not smell good but it was sealing like hot cakes because of puffy. The lady at Macy was even degrading the cologne. She gave several people a wiff of it n a sample card and it smells exactly what she said… it is a strong scent of gratfruit and tangerine. the men who those people bought the colgne for may not wear it because it does not smell good. Now Usher smells reall good especially the lotion and the D and B colgne is very expensive but it smells good and lasts a long time.Check it out!!!!