In his new YouTube video, Diddy clarifies again that his recent “I Am King” fragrance is NOT about him, it’s about all guys who deserve to be treated like kings. You know…ha-kuna-mata style. Anyways, Diddy wants YOU (if YOU=a guy) to enter his video contest where users submit a 90 second video of why they are king.

Three winners will be chosen where they will be flown in to NY, tour the Bad Boy offices, go on a shopping spree, dinner and hit the clubs. All on Diddy’s bill. He can explain the rest. Go to the official “I Am King” website for more details.

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