Subscribe
Pharrell officially added another business venture to his resume as he is now part owner and investor of the NY based textile company Bionic Yarn. The relatively new company uses a cutting edge technology to make fabric out of recycled plastic bottles which creates a greener and more eco friendly textile. In a recent press release Pharrell stated:
“We were just looking at this new canvas that is amazing. Basically, the denim is still denim, the cotton is still cotton. The process to make the Bionic Yarn makes it extremely durable and gives it a really luxurious feel. When my partners at BBC/Ice Cream felt the Bionic Yarn cotton, they couldn’t believe how smooth it feels.”
Pharrell was so impressed with the material that he used Bionic Yarn in a couple of his current BBC clothing pieces namely the $375 Digi-Jack Zip Hoodie. Since Pharrell is now part owner he will be using more of Bionic Yarn is his own fashion designs as well as looking for opportunities to expand beyond the business. (Source)
Related Posts:
A o this is a good move by Pharrell. I’ve worn this stuff before and its like nothing ever before. Hey and it’s good for the environment too.
Feels nice and is eco friendly but costs $375 for a hoodie? Pass.
Uh, someone correct me if I’m wrong, but if you use recycled plastics, how is your clothing 100% cotton? You can’t turn plastic into cotton last time I checked.
I don’t care if its made out of gold, I still am never buying a $375 hoodie.
Bionic yarn, sounds like a good idea when the economy is good. Now no one cares about enivornment. It’s about staying alive and making money.
Good choice in investment as I feel people are going to be knitting their own sweaters in the future.
Price tag on his items are too damn high.
[...] to produce movie based on his own lifeIntroducing the Pharrell Williams candle collectionPharrell invests in cutting edge fabric company Bionic Yarn Filed Under: Business • Fashion Tags: [...]