What recession? In this video blog, Diddy is offering the Mayor and city of New York $1 million if they change the famed Times Square New Years ball to Ciroc’s blue color. They don’t even have to label the ball with any Ciroc messaging…just label the ball “Ciroc” blue.

Another genius publicity and marketing stunt by Diddy? At least he admits it upfront. Is sponsoring iconic landmarks and events the next big trend in hip-hop? Vote it now on the Trendz Report Meter.