Video: Lil Wayne’s Gatorade “G” commercial

January 2nd, 2009 • Filed Under

You might have seen this ad running if you have been watching college football the past couple of days. We can confirm that this subtle “G” TV ad featuring various pro athletes, and even the JabbaWockeez, is indeed the kick-off to Gatorade’s new branding campaign. It is also confirmed that Lil Wayne is the narrator of this ad as Gatorade will push their new branding with an emphasis on “attitude,” “hustle” and choice.

As a result, Gatorade will do away with the Gatorade - Thirst Quencher tag line and revamp it simply as Gatorade G. The company lists the reason for the rebranding:

Gatorade G is the same scientifically formulated Gatorade Thirst Quencher that has provided advanced hydration and performance benefits to athletes and active people for more than 40 years. Gatorade Thirst Quencher has a new attitude, and we put the letter “G” front and center on our packaging, along with our iconic bolt. G represents the heart, hustle, and soul of athleticism – and is a badge of pride for anyone who sweats, no matter where they’re active.

Hopefully that clears up any confusion as to what this ad is all about. A genius marketing campaign for Gatorade? Is having Wayne as the new voice of G a smart thing? Vote it on the Trendz Report.

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There Are 24 Responses So Far. »

  1. Comment by Sohh Reps on 1 January 2009:

    I was wondering what the hell this was about. I knew it was Wayne but was trying to figure out the company the ad was for.

  2. Pingback by "G" commercial on 1 January 2009:

    [...] but who is the younger kid right after Ali? Not sure. Here are some links I found about it: Lil Wayne narrates secret Gatorade “G” commercial | WoooHa.com G [...]

  3. Comment by JJ on 1 January 2009:

    First he gets the ESPN blogging deal, the Nike ad and now this? Wayne is an athlete!

  4. Pingback by Lil Wayne Narrates Secret Gatorade “G” Commercial « STREET KNOWLEDGE MEDIA on 2 January 2009:

    [...] via Woooha [...]

  5. Comment by RD on 2 January 2009:

    Here is the vid…

    http://www.youtube.com/watch?v=X4dm-OnmLXY

  6. Comment by Yeti on 2 January 2009:

    RD thanks for the heads up. I just posted it.

  7. Pingback by G Commercial Video: Lil Wayne Gatorade G on 2 January 2009:

    [...] WoooHa.com: Video: Lil Wayne’s Gatorade G Commercial Image source: Street Knowledge Media: Lil Wayne Narrates Secret Gatorade “G” [...]

  8. Comment by pv on 2 January 2009:

    who is the small kid near teh end?

  9. Pingback by Be Like Wayne. Drink G. on 2 January 2009:

    [...] a stunningly retarded move, Gatorade has rebranded their iconic electrolyte delivery system from “Gatorade, The Thirst Quencher” to “Gatorade G” and hired Lil’ [...]

  10. Comment by Meza on 2 January 2009:

    Yea that lil kid is random ass. Great look for JabbaWockeez though. Whole thing with them, Wayne, the whole “G” thing seems very forced though. No mid-west House wife is gonna understand all this rebranding for their soccer kid. Trying to hard Gatorade. Fall back!

  11. Comment by Stink on 2 January 2009:

    The kid next to Ali is Chaz Ortiz. He’s a skater.

  12. Pingback by Lil Wayne: Gatorade “G” Commercial [Video] « rhymestyle.com on 2 January 2009:

    [...] Source [...]

  13. Pingback by Gatorade G « Acweed16’s Weblog on 2 January 2009:

    [...] via woooha [...]

  14. Comment by SA on 2 January 2009:

    Go to the Gatorade website; Chaz Ortiz is a skateboarder. His place in the ad is not random.

  15. Pingback by misty may, kerri walsh and lil wayne: g is for gangsta | discofiesta on 2 January 2009:

    [...] G is also for Gatorade. Is it in you? (via / via) [...]

  16. Comment by nunya bizness on 3 January 2009:

    Barf

  17. Pingback by The Trendz Report: Week of January 5, 2009 | WoooHa.com on 5 January 2009:

    [...] Lil Wayne’s Gatorade “G” TV ad: This ad aired this past week with multiple hip-hop, sports and advertising blogs wondering what the [...]

  18. Pingback by Lil’ Wayne - Gatorade Commercial : Know the Ledge on 5 January 2009:

    [...] used to get people talking about their brand. Internet nerds rule the world. Spotted via Wooohah This entry was posted by DJ Franchise a/k/a Stringer Fell on Friday, January 2nd, 2009 at 11:06 [...]

  19. Comment by rgilbert on 1 February 2009:

    This the lamest excuse for an ad campaign I have ever seen. Whoever came up with it shouldn't be fired, they should be drawn and quartered. It's Gatorade. Just a further example of how Pepsico is run by retards.

  20. Pingback by » Lil Wayne: Gatorade “What’s G” Commercial [Video] rhymestyle.com on 5 February 2009:

    [...] Source [...]

  21. Comment by pete on 4 March 2009:

    Whats the song in the background? Can someone please reply because i like it.

  22. Comment by willie on 24 March 2009:

    I ha ve seen poor marketing programs in my life, but this one takes the taco. It appears that Pepsico seems to have misjudged who was buying their product, and why. I have no intention of supporting this new “G” thug mentality product.

    They also appear to have killed off the gatorade “AM” product which was a great alternative to high acid morning drinks. So good luck “G”…hope you have great luck with the group you are counting on buying your product….Personally,I think you screwed the pooch.

  23. Comment by john on 23 May 2009:

    the kid after ali is from bathurst…he survived a major crash which killed 7 of his teamates…not random at all

  24. Comment by bigrichards on 7 June 2009:

    wayne is a bit*h.

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