Check out this video of Snoop Dogg’s manager Ted Chung as he opens up a package sent from Gatorade “G.” This package has a retail value of over a grand. Forget the soccer moms, Gatorade has a new target, hip-hop fans. Lil Wayne’s narrated “G” commerical was just the first phase of the rebranding and retargeting efforts.
Now the sports drink has stepped it up with a tastemaker campaign targeting hip-hop artists, record label execs, streetwear designers and anyone who is considered “cool” in the urban landscape.¬†Ummmm….Gatorade….I’m still waiting for my package!
[...] over at Woooha. Good Looks. SHARETHIS.addEntry({ title: “MARKETING MATTERS: Gatorade Goes Hard After Hip [...]
What bad economy?
Don't you know? The economy only affects the middle and lower class. These rich fools still get everything given to them.
industry people always get the good stuff,
This guy and every other person will never use that case or use any of that “G” branded stuff. It's a waste of money. I think Gatorade made a terrible mistake switching their target demo and all.
I think thats dope but i want to watch the whole MJ video
Industry people, well the rich ones anyways, are the ones who DONT need this stuff!
I thought that was just the commerical. Or Maybe Im wrong.
amen! oh my godness!
Thank u for sharing your thoughts.