Chris Brown has officially hired Hollywood PR specialist Alex Nierob and parent PR company Rogers & Cowan to help handle the aftermath of his beating of Rihanna and subsequent arrest. Nierob is no stranger to dealing with controversy and helping recover the image of celebs. Nierob was the publicist who helped save Mel Gibson’s career after he went on his infamous anti-Semitic tirade and also represents big time Hollywood actors such as Robert Downey Jr., Jaime Foxx, Hugh Jackman and Denzel Washington.

Nierob and his PR team will have the difficult task of repairing Brown’s image which capitalized on his clean-cut good natured “boy-next-door” personality. Luckily, Nierob has a lot of experience in dealing with this type of thing but the big difference is…the vicitim in these past events has never been America’s biggest female pop star. Good luck with this.