After some early controversy, lately Diddy has been fulfilling his duties as official spokesperson for Ciroc Vodka and has been more and more involved in the overall marketing efforts. From his mini-movie, to his boastful PR stunts Diddy has been everywhere pushing Ciroc. And now, he has officially made his mark on the Ciroc website by completley redesigning it “Diddy style.”

The site now is heavily branded with Diddy’s images, ads and bio so it’s no mistake that this is HIS vodka. According to parent company Diageo’s 2008 financial reports, they have seen an 11% year over year growth in the U.S. vodka sector. A large amount of this is attributed to Ciroc. So while some where doubtful, the deal seems to be working. Let’s see how long it sustains in the new year though. Check out the revamped Ciroc site.

• Ciroc’s new drink called “The Diddy”
• VIDEO: Diddy’s new CIROC & lemonade ad
• Diddy extends business role with Ciroc Vodka
• Diddy plays Sinatra in new Ciroc Vodka ad
• Video: Diddy’s new Frank Sinatra based Ciroc Vodka ad