Jermaine Dupri x Pop Watch. JD has been keeping busy since leaving Def Jam. And what has he been busy with? His new watch collection called Pop Watch. Jermaine has been teasing fans of his blog with pics of the watches for the past week but he just officially launched the watch collection at the MAGIC trade show.

According to the official press release, the watches will range from $120 to $290 and will be available online and in department stores in the near future. JD has a huge investment stake in the company as his deal is much more than just for endorsements. He has personally been working with jewelry designer Pascal Mouawad for over a year in perfecting the designs and will be promoting Pop Watches extensively this year.

See more pics of the collection after the jump….

• Video: Jermaine Dupri creates TAG Records commercial
• Jermaine Dupri uses cast of “Jersey Shore” to sell watches
• Jermaine Dupri Talk So So Def & Nu Pop Movement
• PICS: Jermaine Dupri’s Nu Pop Movement watches get Nelly & Bow Wow on board
• VIDEO: Jermaine Dupri launches “Nu Pop Movement” watch collection