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I swear I’m not in this to break bad news. But just seems like that’s how it goes these days when sharing stuff about business. Yea WoooHa was the first to break it that Andre Benjamin’s Benjamin Bixby clothing line was failing, and now we got the tip off from our friends at Ad Age that LL’s Sears clothing line is about to kick the bucket as well.
Apparently, with the way the economy is these days, you can’t just attach a celeb name on a clothing line and expect it to sell. Hip-hop clothing lines are not the only ones suffering as numerous Hollywood celeb clothing lines are not selling either. As for LL, it’s been a pretty short ride considering Sears invested millions in advertising, merchandising and royalties to launch the clothing line just a short six months ago. Similar to what Barney’s was doing with the Bixby line, Sears is now selling the LL clothing line apparel for as much as 50% off to clear inventory and to make up for the 13% in year-over-year losses.
When asked about the rumors of LL’s clothing line going out of business, an official Sears spokesperson stated:
“At this point, we are still offering [the line] for fall back-to-school. We’re working on the assortments right now and might edit some things as we see what’s resonating.”
Hmmm that’s a pretty indirect response from a PR rep. Usually they flat out deny these types of things. Well hopefully the economy picks up soon, or maybe Obama can flash a couple mill to Sears for a bailout plan. At least we still have Sean John.
P.S. – If you lift this entry please do the right thing and source it back. I have noticed a certain couple urban clothing sites straight jacking my info w/o even a mention or link back. Etiquette people!
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Yea its sad but who REALLY didnt see this coming?
What happenz to master p and his walmart line uhhhhghhhhhhhhh
to be honest i dunno if i should blame it on this recession
or just think that hip hop stars cant promote products anymore idk
50 got his deal taken away from GM, Andree 3000 lost his clothing line, now so has LLCOOLJ
Zune couldnt get any sales by using the hip hop culture
have we lost our buzz in advertising and marketing thats the question i'm concern about
I feel you but to me its like everyone goin down if u hip hop or not cuz every day im reading articles of stores closing shop, layin off, everything so nto even the biggest of celebs can do what they used to in this situation. hip hop just saturated so only matter of time before it falls
[...] It seems¬†like LL’s clothing line is taking a big nose dive as well. He should continue to lick his lips, show us his hardbody (while he’s still got it)¬†and venture into something else like his fitness¬†books.¬†Clothing lines by celebrities are not the way to go with this recession! At least his was affordable, it was in Sears, for goodness sakes! “As for LL, it‚Äôs been a pretty short ride considering Sears invested millions in advertising, merchandising and royalties to launch the clothing line just a short six months ago. Similar to what Barney‚Äôs was doing with the Bixby line, Sears is now selling the LL clothing line apparel for as much as 50% off to clear inventory and to make up for the 13% in year-over-year losses.” (source) [...]
[...] to website Wooha.com¬†¬†LL Cool J’s sears clothing line is about to go under! WoooHa was the first to break it that [...]
[...] Source: http://Woooha.com [...]
I somewhat agree with your statements. I don't think the Hip-Hop industry has lost the buzz. I think it all boiled down to the buzz that was surrounded by the clothing line. I felt that there was pretty much no buzz there. Even in the stores, I would never see any promotional items up. It would at least look better if LL was a little bit more relevant today. I almost keep forgetting that he even has a clothing line out.
This is some cheap sears shit and even those peeps wont buy it because LL is old as hell.
[...] get out of this recession I can finally start reporting some good hip-hop business news. Fresh off our report that LL Cool J’s clothing brand is almost done with, here comes another downer. So back in [...]
[...] Damm Todd! Looks like L.L. Cool J’s clothing line for Sears, is tanking. This right after finding out that Andre’s line isn’t doing well is too much for Monday. {WH} [...]
[...] to star in “NCIS” TV spin-off February 25th, 2009 • 1 Views • Filed Under L.L. Cool J’s Sears clothing line almost out of businessVideo: LL Cool J’s new Sears holiday season TV adsLL Cool J guest judge tonight on [...]
Hip Hop Fashion Lines: A Dying Breed?…
I failed to note the likely passing of LL Cool J’s fashion line for Sears which will join a long line of clothing lines floating in the deadpool. Complex finds 10 worth eulogizing and the commenters add a few more. Of course, we don’t see many hip ho…
Yeah. And it's so long since the last time I've heard something about him. The last thing on my mind is that his music career faded as well as his clothing line.
[...] line April 28th, 2009 • Filed Under LL Cool J to star in “NCIS” TV spin-offL.L. Cool J’s Sears clothing line almost out of businessVideo: LL Cool J’s new Sears holiday season TV adsLL Cool J guest judge tonight on [...]
Sears values its partnership with LL Cool J and will continue its commitment to providing the LL Cool J collection to its customers, both in-store and online. The collection is characterized as affordable, iconic apparel for the family and represents an important breakout brand in Sears' wide assortment of tees, denim and hoodies.