Russell Simmons x American Classics. Russell Simmons is going out of his way to show the world that his new American Classics clothing line is NOT urban. The clothing line, which launched beginning of this month, is available only at Wal-Mart for lower budget prices but apparently Russell is not happy with the fact that his clothing line was called “urban.” He states in his official Global Grind blog:

“American Classics is meant to reflect classic style for everyone.¬† So when I notice that WWD and others have described my American Classics line as urban, for those writers you have to ask yourself, what defines my line as urban?¬† Their definition of urban seems almost to be a bad word and is certainly a confining one.¬† My intention is to dress America without limitation.”

For the record, I never said American Classics was urban, in fact it’s about as non-urban as Russell’s current girlfriend. As if Russell telling us American Classics is not urban I think it’s pretty easy to tell he’s trying to communicate this in his ads and “infomerical” video. Looks straight out of a Tommy Hilfiger catalog.