Soulja Boy signed on as an official endorser of the Yums shoe brand not too far back as the deal called for an exclusive shoe deal where designed his own Yums shoe line and would also support the company through media and promotional appearances. Here is the newest TV spot featuring Soulja Boy that is currently running on national TV.

Although buying media on TV is a lot cheaper these days, it still is relatively expensive for a smaller shoe brand like Yums. However, Yums partered up with Finish Line for distribution and the ad buy is also supported by Finish Line to help off set the media costs. Props to InMyStateofMind for the heads up.

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