We try and stay out of the hip-hop drama and gossip and leave that to the experts but once it involves business, then WoooHa steps in. So as the world knows, Chris Brown is going down for giving Rihanna an alleged beating before the Grammy’s. True, Chris could face 10 years in jail, and has to deal with instantly losing millions of female fans…but now here comes the endorsement fall out as well.
The Wrigley company, owners of Doublemint Gum, sent us over their official stance on the latest Chris Brown events and have announced they are pulling all of his Doublemint Gum ads (shown below) from national TV.  The statement reads:
“We have made the decision to suspend the current advertising featuring Brown and any related marketing communications until the matter is resolved.”
Maybe CB can take some advice from Michael Phelps on how to deal with the endorsement fall out. Although Wrigley is not officially stating they are dropping Chris Brown entirely, this is just the beginning. Once one major sponsor reacts, the rest are quick to follow suit and the loss of millions.
Chris Brown also endorses a dance video game called U-Dance, has a partnership with New Era hats and a steady movie career which are all now in jeopardy. This is not going to be pretty. No major company is going to want to work with an alleged Rihanna beater. More to come.
The kids deserves it if he beat down any lady , not just Rihanna
I hated the prick anyways so it is one less R&B crapster off the streets and OH is he gonna get it in jail.
WOW!!! That is the American way…what happened to innocent until PROVEN guilty???
I love CB more than anyone and I have been praying this isn't tru but when you look at the facts it isnt looking good. So rather than denying it I'm saying it's his bad which really leaves me disappointed.
[...] Wrigley’s suspends Chris Brown Doublemint Gum ad campaign. WoooHa.com [...]
Have fun in prison little guy
Hey that intro pic on the home page was classic!!!
i think he was provoked and I saw a picture of him getting out of the car and it looked like he had a black eye. If you put your hands on somebody, you should expect to get hit back. And the idiots believing the TMZ reports and everything need HELP. Everybody's getting on his case and they haven't gotten his side of the story yet or Rihanna's for that matter. These are all “reports” from various people. God knows whose lying and whose telling the truth. Just because he turned himself in, doesn't mean anything. They were both in an argument and it got out of hand. People act like he was the only one in the argument, putting all the blame on him. That's bullshit!
Violence should not be condoned regardless of who is the aggressor, but some people seem to think that Rihanna should AUTOMATICALLY be innocent because of her gender. Surprising, in this day and age where more and more mothers are killing their own children. My point is, we don't know what happened. She could have been hitting the -ish out him while he was driving and he finally defended himself. Ladies, stop using the rational that because men should not hit a woman it's an excuse to beat on them w/o retaliation. EVERYONE should keep their hands to themselves. And to the person who said Rihanna is “little”, she's 5'9 for goodness sake!
THE BOY COULD OF BEEN DEFENDING HIMSELF
GRANTED HE SHOULDNT HIT BACK
BUT IF YOU WERE DRIVING AND SOMEBODY WAS IN YOUR FACE AND HITTING ON YOU, YOU WOULD SAY SOMETHING TOTALLY DIFFERENT
YOU ARE SUPPOSE TO WHEN COPS ARE LOOKING FOR YOU AND
HE WENT IN FOR QUESTIONING NOT B/C HE CONFESSED TO ANYTHING
iF sHe wOuLd oF gAvE mE sOmEtHiN, i wOuLd oF bEaT hA aSs tOo
You don't know what was going through his mind at the time. He says he went through years of abuse which can cause a person to hate personal relationships just because you were forced to live in a fearful one for many years. Everyone should hope that he can correct his personal issues. Saying that. That was a horrible thing he did and should never be done to any woman. He deserves what he gets. He is going to take a huge fall with loss of fans and sponsors. He beat the hottest ( most loved ) singer who has millions of fans herself.
Its that type of behavior that got him in this in the first place.
[...] Milk?” pulls Chris Brown ads February 11th, 2009 • Filed Under Wrigley’s suspends Chris Brown Doublemint Gum adsChris Brown’s new “Got Milk?” adChris Brown is spokesperson for U-Dance video [...]
i think jay say is rights for he to defending heself or maybe rihanna hit he first. about fans chris brown has alot of fans more than rihanna too. no matter what has happen to him we stile LOVE chris brown so much because this is the time he need us to show how much we love him.
[...] good friends over at WOOOHA.COM posted that Brown also endorses a dance video game called U-Dance and has a partnership with the [...]
[...] Brown x Wrigley. Steve Stoute was instrumental in orchestrating Chris Brown’s Doublemint Gum ad campaign which we all know didn’t end too well. Well in this new interview, Stoute talks about how CB [...]