DMC x DMC World. DMC of Run DMC fame has been busy getting his entrepreneurship on. Last week DMC announced he is producing a “PG” rated, family friendly rap competition reality show called “The Kings of Rap.” And now he introduces his first online project called DMC world which is basically like a 3-D version of Second Life but with a hip-hop edge to it.
So yes, you can hit the VIP room, spit game in a battle and even find your way to a private room where I’m sure a virtual Superhead is probably waiting. Peep the video for a preview…of the DMC world, not of virtual Superhead. Via: TheRapUp

I love RUN DMC but Im sorry this looks terrible. Just my two cents.
Maybe if this was released four years ago but now this virtual news is old news.
It's an ambitious goal to do a virtual world and make money off it. I mean if second life couldn't do it (long term that is) I just don't know how DMC is going to be able to sustain this and be profitable.
They could have gone and made a good looking world in the actual Second Life instead of this lame worlds.com thing. “the pioneer platform in 3D virtual communities with rich immersive 3D environments” is just an old failed company that is turning into a lawsuit machine claiming they invented “virtual worlds” when prior art proves they don't. Sorry DMC but you have been had.