DMC x The Kings of Rap. Darryl “DMC” McDaniels of Run DMC fame will host and produce the reality rap show “The Kings of Rap” which is currently in production. The twist to this reality contest show is that contestants must create music and write lyrics safe enough for a kid to listen to. No songs are allowed to glorify violence, degrade women or use profanity. DMC states:

“There are so many talented kids out there who don’t get heard or don’t get signed because they’re not controversial enough, or they’re too positive. That amazes me. The spirit of hip hop was always about changing the world or yourself, not with a gun or with denigrating or offensive words, but by being effective with your mind. This is a time when everyone is talking about change, and we as a country have the opportunity to make a difference.”

According to Billboard, the show will begin filming in New York and then the producers will shop it around to the various TV networks. It’s good to see DMC trying something new and positive. But it’s also true that controversy is what sells. I mean did you SEE that “Bachelor” finale? Yea me neither.