Flo-rida x Raphsody. Flo-rida is in that same category of BEP where they might not be as well received with the hard core hip-hop community but they get major endorsement deals due to their mainstream appeal and sound. Flo-rida recently signed a deal with Raphsody which will help promote his current single “Right Round” and upcoming album. Check out the new ad currently running on national TV.