Jadakiss x Coogi. Jadakiss was getting heat from mainstream press like Gawker for his overt use of Coogi sweaters in his tribute song “Letter to B.I.G.” Of course to us hip-hop fans we know Coogi and B.I.G. go hand in hand but Gawker stated that Coogi actually paid Jadakiss “tens of thousands of dollars” to plug Coogi in the song and to wear the signature sweatshirt during the video.

Jadakiss quickly responded to these allegations stating on HipHopDX:

“If Coogi came in after the song was already done and wanted to get involved, that’s a different story. If you know anything about B.I.G., he had a million Coogis. My whole time around him, he almost [always] had one on. So that [rumor] is a crock of sh*t.“

Yeti says: It’s been awhile since this issue has come up but everyone familiar with the hip-hop game knows that brands and product placement is all part of the movement. From Run DMC and Adidas to Busta and his Courvoisier. Even if Jada did accept money, well then good for him. Coogi is a natural fit for this video as a tribute to B.I.G.