Jay-Z x Rocawear. Jay-Z and his Rocawear online team have just launched the official Rocawear social networking site called Roc4Life. Similar to other urban social networking sites like ThisIs50, Roc4Life includes a blog, urban news updates and of course the standard social networking features like groups, contests and forums.
Main goal of the site will be to promote Rocawear as a lifestyle and not just a clothing brand and to drive interest (and sales) of the Rocawear branded products. Our friends Dr. Jays also has coverage of the Roc4Life launch party so make sure to check that as well.
It is a brilliant idea but probably a year or two late in regards to entering this space. I do not think it will last over a year.
“Brilliant idea”??? DId you just find myspace too?
Hey Ronnie – you are an ass! Julie is hot so leave her alone
I agree. This shit is stale. Come on Jay Z you've always been an innovator, What's up with that?
yeah this shit is about 2 years too late – and to base a social network around a clothing line which already has seen signigicant declines? – they missed the buck on this one. * hope they didn't spend too much
[...] via Woooha [...]
[...] via Woooha [...]
[...] up marketing effort with mobile “Rock Pop Shop” April 6th, 2009 • Filed Under Jay-Z’s Rocawear launches social networking siteJay-Z still set to bring the Nets to Brooklyn in 2011-2012Jay-Z plans to get into video game [...]
First Class Brand coming out soon…!!!
First Class Clothing INC is a hip hop/skater clothing line owned by Elva B and Yung Byrd (The Game’s brother). People representing the brand musicians such as The Game, T.I, Fabolous, Jay Z and list goes on.
The fashion line is an upscale mix of sporty urban fashions with the classic American and European street style and it’s much more than clothing and concepts, it is a way of living.
http://WWW.FIRSTCLASSBRAND.COM UNDER CONSTRUCTION