Lil Wayne x Colgate Toothpaste. Lil Wayne has over $150,000 worth of diamonds in his grill. So what does he use to protect his investment? Colgate Toothpaste. Wayne recently stated that he brushes his teeth ‚Äúafter dinner and after lunch – with Colgate‚Äù. Unlike the cheap fronts you can buy for $20 over on Crenshaw Blvd., Wayne’s diamond teeth are permanent. That’s why he brushes his teeth as much as he’s sipping on the syrup.

Yeti says: Quick Colgate! This is your time to capitalize on the fact Lil Wayne admits to the public using your product! Sign him to an endorsement deal to capture that “urban” demo! Send him a year’s supply of Colgate to make a big PR buzz around it. Yes – I’m being sarcastic. But I wouldn’t be surprised if it happened either.