SubscribeMickey Factz x Honda. Honda recently challenged their PR and ad agencies to be on the prowl to find a strong spokesperson for the purpose of gaining more share with the urban demo. With that said, Mickey Factz is the new spokesperson for the Honda Accord and will be pushing the car line through these TV spots as well as a strong online component at Honda’s Rhyme & Reason website.
This is one of Honda’s strongest urban pushes with the Accord in recent times as they usually go after the demo with their cheaper, street-racing friendly Civic. We’ll follow up on this some more to see how it all pans out and if Mickey can get more than Asian teens at UC Irvine to buy this car….that or moms from Monterey Park. Props to InMyStateofMind for the heads up.
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You gave up the locale Yeti. Only a So Cal homie knows about those asian places.
[...] Renowned advertising trade magazine Advertising Age recently interviewed me for their piece on the Honda Accord and Micky Factz deal. It’s a quick article but it’s nice to be recognized by such a powerful trade magazine. [...]