Flo-rida x Raphsody. Flo-rida is in that same category of BEP where they might not be as well received with the hard core hip-hop community but they get major endorsement deals due to their mainstream appeal and sound. Flo-rida recently signed a deal with Raphsody which will help promote his current single “Right Round” and upcoming album. Check out the new ad currently running on national TV.

Kanye West x American Idol. The ratings juggernaut might be slipping a bit (down 8% vs. last year) but it still is the highest rated show on TV and still able to land the biggest music talent out there. So it’s not that big of a surprise when Fox announced Kanye West will be performing on the show this Wednesday March 11th where he will be performing “Heartless.”

Rumors were going around that Kanye would be a guest judge/coach but WoooHa can confirm that is not true. An insider source told us “Kanye is only scheduled to perform. Any other involvement is strictly rumor.” The March 11th espisode is a results show where they don’t have guest coaches so that makes sense.

Yeti says: According to Nielsen numbers, “American Idol” is in roughly 30 million households every night. In comparison, the biggest night in music, The Grammys had 19 million viewers this year. You can be sure Kanye is going to take full marketing advantage of being in the homes of 30 million viewers for a 3 min. performance which is estimated at over $2 million dollars in media exposure. It’s a given he will be wearing Pastelle but the real question is will he be wearing the LVs or the Air Yeezys? Or maybe keep both companies happy and wear one of each.

Vanilla Ice x Virgin Mobile. It’s been a long time since Robert Van Winkle (AKA Vanilla Ice) has had any type of commercial endorsement deal. Nineteen years after the success of “Ice, Ice, Baby,” Van Winkle is featured in these internet Virgin Mobile ads apologizing for the song and for his past success. Watch the video and then go to their official viral site RightMusicWrongs for more details. Via: ProHipHop

Yeti says: You know the money is coming short when Van Winkle has to diss his own songs to pay the bills. Maybe that has to deal with the fact that Van Winkle sold the rights to his first album for a measly $300K back in the day with limited royalties.

Ghostface Killah x Downside Up. GFK has teamed up with streetwear brand Downside Up for this new Tony Starks t-shirt with his trademark Eagle and blue wallabees. Shirt goes for $50 and is available on line. This is the exact same shirt (minus the autograph) that was previously available only as an exclusive for $150 and was limited to 125 shirts and signed by GFK himself.

Lil Wayne x Colgate Toothpaste. Lil Wayne has over $150,000 worth of diamonds in his grill. So what does he use to protect his investment? Colgate Toothpaste. Wayne recently stated that he brushes his teeth ‚Äúafter dinner and after lunch – with Colgate‚Äù. Unlike the cheap fronts you can buy for $20 over on Crenshaw Blvd., Wayne’s diamond teeth are permanent. That’s why he brushes his teeth as much as he’s sipping on the syrup.

Yeti says: Quick Colgate! This is your time to capitalize on the fact Lil Wayne admits to the public using your product! Sign him to an endorsement deal to capture that “urban” demo! Send him a year’s supply of Colgate to make a big PR buzz around it. Yes – I’m being sarcastic. But I wouldn’t be surprised if it happened either.

For those who know me, they know that I actually have a legit professional background in advertising and marketing with various movie studios and record labels. One of the reasons I started this blog was to give some exposure to the fact that hip-hop is a force to be reckoned with when it comes to both advertising and marketing in Corporate America. Of course artists should be recognized for their music but they should also Continue Reading…

Will.i.am x Wolverine. The Black Eyed Peas’ frontman has been making a quiet entrance into the film business. He was the voice of the animal Moto Moto in Madagascar 2 and now he plays teleporting super mutant Kestrel in the upcoming X-Men Origins: Wolverine. Here is the first official pic of Will as Kestrel. Movie comes out in theaters May 1st. Check out the brand new trailer after the jump. Continue Reading…

Kanye West x Louis Vuitton. Here are brand new pics of Kanye West’s upcoming sneaker line for Louis Vuitton. These pics come just two days after Nike’s official pics and press release of the Air Yeezy were leaked online. The Air Yeezys are scheduled to hit stores in April while these LVs will be right behind and release beginning in June. Pics of the entire LV collection after the jump.

Yeti says: Kanye suddenly has the sneaker game covered. The only question is….where is Pastelle? Continue Reading…