Pharrell x Billionaire Boys Club. BBC continues to roll out despite the high price tags and bad economy. Who knew that a clothing line would end up being Pharrell’s cash cow? Although there seem to be as many BBC haters as lovers he still makes bank on it. Check out the newest BBC collection here which now even includes a hockey jersey shown after the jump.

• PICS: Pharrell drops new line of BBC Sweatshirts
• N.E.R.D. model for new BBC Ice Cream Lookbook
• PICS: Pharrell models own clothing line in new BBC Look Book
• Pharrell survives the hate, celebrates 3 Year Anniversary of BBC
• The $116 Pharrell BBC “Wealth Club” fitted cap