Big Boi x Funny or Die. Big Boi and his label Jive Records have teamed up with FunnyOrDie.com to release a series of branded Big Boi animated shorts as part of promoting Big Boi’s upcoming album “Sir Lucious Leftfoot: Son Of Chico Dusty.”

The animated series features the voice of Big Boi as King Henry and features plenty of Outkast and Big Boi producet placement shots throughout as well. Early reaction has been mixed but as a marketer I’m digging the integration of advertising and content on this.

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